An increasing trend growing in relevancy between brands and their consumers is the demand for environmental and social responsibility. According to Havas Media, 79% of global consumers prefer to buy products from environmentally responsible companies. Creating a sustainability agenda for a brand or company helps create a competitive advantage that actively communicates with the consumer on issues that matter to them. This is only an effective strategy if the company can demonstrate that they are completely committed to responsible business and sustainability. Environmental and social messaging is not enough.
Tags: Communications, Guide, Recession, Survival, Sustainable